Assess keurig business-level strategy

Assignment Help Finance Basics
Reference no: EM132614346

Set in a competitive business climate. Keurig was one of the companies to commercialize an innovative technology that allowed people to brew one cup of coffee at a time. Keurig was established in 1992. The word, "Keurig," means excellence, and it has been the guiding principle behind its products and services. Keurig patented its single serve brewing system and first entered the office coffee service, or Away From Home (AFH), marketplace in 1998. In 2003, Keurig became one of the first to enter the At Home (AH) marketplace with a single serve brewing system designed for use in the home.

By 2010, 25 percent of all coffee makers sold in the United States were Keurig branded machines. Keurig is regarded as a market leader. However, Keurig faces two major challenges. First, some patents of Keurig's key technologies are approaching the expiration date. Without the protection of the patents, Keurig can lose revenue from the K-Cup portion packs, thus reducing GMCR's coffee sales. Keurig can also lose royalties from other roaster coffee sales using Keurig's technology. The second challenge is the perceived environmental impact of the K-Cup portion packs. It will need to be addressed to prevent erosion of Keurig's position in the marketplace.

An evaluation of Keurig's business-level strategy, competitive rivalry, and SWOT analysis will aid in the discussion and weighing of strategic options available to Keurig. The results of the analysis can then be used to establish and support a strong set of recommendations seeking to ensure a continuation of Keurig's strong performance and top market position.

-Assess Keurig's business-level strategy. Has the company's business-level strategy been successful?

Reference no: EM132614346

Questions Cloud

Negative impacts on the local environment : Lots of famous multinational companies (e.g., H&M, Adidas) should be blamed for their negative impacts on the local environment.
Illustrate the principles of supply and demand : Choose a product that you think illustrates the principles of supply and demand. It could be something like a Lamborghini that has a very limited
Review problem based on food justice and food deserts : The purpose of this discussion is to offer you the opportunity to debate the issue of food justice and food deserts. Food deserts are significant issues.
Describe a project management plan using the framework : The project will start December 1st. Describe a project management plan using the framework in the text.
Assess keurig business-level strategy : Assess Keurig's business-level strategy. Has the company's business-level strategy been successful?
How affordable care act has addressed the cause : What is your perspective on the ethics of providing universal health care to all U.S. citizens, and how well do you think the Affordable Care Act has addressed.
What are some traits that stand out in terms : Share an example of a leader you feel empowers others. What are some traits that stand out in terms of leadership and empowerment?
Describe the classical ethical theories of utilitarianism : In this course, you have looked at classical ethical theories of utilitarianism, deontology, and virtue ethics. You have also examined different perspectives.
Find the volume of solid of revolution : Find the moment of inertia and the radius of gyration w.r.t. the origin (0,0) of a system which has masses at the points given:

Reviews

Write a Review

Finance Basics Questions & Answers

  Financial reporting and analysis

Finance is about Gunns Ltd, a company in dealing with forestry products in Australia. The company has also been listed in Australian Stock Exchange. As many companies producing forestry products, even Gunns Ltd is facing various problems. Due to the ..

  A report on financial accounting

This report is specific for a core understanding for Financial Accounting and its relevant factors.

  Describe the types of financial ratios

Describe the types of financial ratios and other financial performance measures that are used during venture's successful life cycle.

  Differences between sole proprietorship and corporation

Briefly describe the major differences between a sole proprietorship and a corporation

  Prepare a cash budget statement

Calculate the expected value of the apartment in 20 years' time. What is the mortgage loan repayment at the beginning of each month

  What are the implied interest rates

What are the implied interest rates in Europe and the U.S.?

  State pricing theory and no-arbitrage pricing theory

State pricing theory and no-arbitrage pricing theory

  Small business administration

Identify the likely stage for each venture and describe the type of financing each venture is likely to be seeking and identify potential sources for that financing.

  Effect of financial leverage

The Effect of Financial Leverage and working capital management

  Evaluate the basis for the payment to the lender

Evaluate the basis for the payment to the lender and basis for the payment to the company-counterparty.

  Importance of opps, ipps, mpfs and dmepos

Research and discuss the differences and importance of : OPPS, IPPS, MPFS and DMEPOS.

  Time value of money

Time Value of Money project

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd