Assess diversified company business units

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Michelle Buck, CEO of the Hershey Company, has hired you as a consultant to assess her diversified company's business units for cross-business competitive advantage potential. Your assessment would not normally involve ascertaining the extent to which Hershey's business units

have value chain match-ups that offer opportunities to combine the performance of related value chain activities and reduce costs.
have value chain match-ups that offer opportunities to create new competitive capabilities or to leverage existing resources.
present opportunities to share use of a well-respected brand name.
are making maximum use of the parent company's competitive advantages.
have value chain match-ups that offer opportunities to transfer skills or technology or intellectual capital from one business to another.

Reference no: EM133104306

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