Reference no: EM133045086
Case study: Assess current and emerging trends
The company would like to build on this success and grow the business, increasing sales by 20% by the end of the next financial year. They have a website that was built three years ago and a Facebook page. They exhibit at bridal, wedding, and some industry expos to promote their business and gain new contacts and clients. They place advertisements in several bridal and business magazines several times a year.
Question 1:
What current or emerging industry trends can Boutique Events incorporate into their current operation to help them achieve their business goals? Describe at least two methods and discuss how the Response based on any research conducted and knowledge of industry trends.
Follow up:
What customer service or quality standards are enhanced by each of these methods?
Follow up 2:
What customer service or quality standards are enhanced by each of these methods?
Follow up 3:
How do you test your ideas with your team? Describe what techniques you can use to ensure a positive and collaborative environment.
Follow up 4:
How do your suggestions affect staffing needs? Outline the impact of your suggestions on current staffing levels, if new positions within the organisation will be created as a result, or if new responsibilities must be allocated to existing staff members.
Follow up 5:
If new responsibilities are allocated to Adrienne, how will these changes affect her workload?
Current Adrienne's duties are:
- Organises event bookings and contracts.
- Liaises with clients regarding their needs and updates contracts accordingly.
- Liaises with venues and suppliers and negotiates contracts for space, supplies, audio-visual equipment, etc.
- Conducts research, makes site visits and finds resources to help with decisions about event possibilities.
- Creates and revises room layouts for each event.
- Creates event run sheets to ensure the smooth flow of the event.
- Organises staff rosters.
- Assists with preparing budgets and provides periodic progress reports to the event director.
- Ensures all staff arrive on time and are in full uniform.
- Organises replacement staff in case of absenteeism.
- Conducts pre/post-shift meetings.
- Monitors staff on shift and ensures all SOPs and quality assurance principles are adhered to.
- Updates company SOPs.
- Conducts employee appraisals in conjunction with the events director.
- Conducts staff recruitment and selection.
- Trains new and existing staff when necessary.
- Checks staff timecards after an event.
- Ensures labour costs comply with budget.
- Liaises with the executive chef regarding client needs prior to the event.
- Liaises with head cook regarding client needs during an event.
- Handles complaints.
- Checks that audio-visual equipment, signage and décor meet quality expectations.
- Assists the supervisors in checking room layout prior to the event and that all materials, such as place cards, nametags, packages, gift bags, registration lists, etc., are prepared.