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Assignment:
Assuming the role of a B2B buyer, assess the company's website effectiveness from communications and marketing perspective and identify and explain 3 things they are doing well and 3 things they are not doing well for the company Slack (B2B company).
Explain the unique characteristics of the four primary market structures. Discuss the two ways that product differentiation affects the demand for a product.
Select one of the following consumer groups: teenagers, Baby Boomers, females, or minorities. Conduct research on your group using secondary sources
The Final Paper will be titled "An Integrated Marketing Strategy for _____." You will fill in the blank with an existing or a new brand name of your choice.
GB530 - Describe how your product/service meets the needs of your target market segments. Describe how you are different from your key competition.
Preface: You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water.
Illustrate and explain with the market demand and supply curve the expected impact of a change in government policy on the chosen firm/industry. For the firm chosen, what is the market structure that the firm operates in? Why?hint: based on charac..
Analysis of the current brand identity of your chosen airline using the brand identity prism - Identification of the main competitors, their strengths and weak
List two solutions that you feel would help with the marketing budget. Do you believe this will sway the CEO in his or her decision? Why, or why not?
Describe the retailing mix (i.e. assortment, type and quality of merchandise, advertising and promotion used, location strategy, pricing). Does the store have a certain image and how do the store environment and personnel contribute to (or detract ..
Explain what is your future vision of the internet and how it will play into our lives? Feel free to be creative and have some fun with it
Read "Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making" from the University Library.
How can you motivate both frontline and backroom employees to deliver excellent service and productivity?
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