Assess accor current distribution strategy

Assignment Help Operation Management

Reference no: EM132243318

1. Should Accor become and equity partner in Room Key? Why or why not? Should Accor become a commercial partner of Room Key? Why or why not? What is the ROI of both of these strategies? (You may assume that Accor would pay a 10% commission to Room Key if they were an equity partner and a 15% commission if they were not an equity partner)

2. What does Room key need to do to be successful in the long term? What should Room Key's marketing strategy look like and where should the company invest its money? How might Accor help Room Key be successful?

3. Assess Accor's current distribution strategy. What is the value of the OTA relationship to the company and should it continue to work with this channel? How should Accor manage this channel relationship?

Reference no: EM132243318

Questions Cloud

What role does information technology play in business : What role does information technology play in the business? How is it helping Walmart refine its business strategies?

Are the principles of job crafting described : Are the principles of job crafting described here relevant to your job or studies? Why or why not?

Walmart supercenter developing incentive plan : What is the overview of Walmart Supercenter developing an incentive plan.

Value chain are ripe for intermediation or disintermedation : Where else along customer purchase jorney should Accor focus its digital efforts? Which parts of the value chain are ripe for intermediation or disintermedation

Assess accor current distribution strategy : Assess Accor's current distribution strategy. What is the value of the OTA relationship to the company and should it continue to work with this channel?

What options would you consider in dealing with the issue : Megan is not doing well in her job. What options would you consider in dealing with the issue?

Replacing a hard drive on a desktop computer : What is the difference concerns between replacing a hard drive on a desktop computer vs a laptop computer?

Basic terms of object oriented programming : Explain, using basic terms of object oriented programming, the principles being applied for the simple code snippets we have been developing

User to enter two float numbers : CREATE A program that prompts the user to enter two float numbers to be the value of variable x and variable y, respectively. Then write three Python statements

User Account

All Pages