Reference no: EM131623325

Part I

Question 1 (350 words)

Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization's integrated marketing communications plan? Support your position. Incorporate concepts and examples from the attached lecture.

Question 2 (350 words)

How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:

1946-1964 Baby Boomers

1965-1983 Gen X or the Busters

1984-2002 Gen Y or the Millennials

2003 - Current Gen Z or the Digital Generation

Part II

4 pages, APA format. 3 Sources-including the provided text

You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis.

Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why

References

Chapter 8 and 9
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more [Electronic version].
And Hall. J. (2017, February 15). How to target three generations with social marketing, not stereotypes.