Assemble a marketing strategy for your product

Assignment Help Marketing Management
Reference no: EM13731621

From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company's mission, introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.

3. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, "Our product is the fastest in its class for half the price." Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.

4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

5. Develop your company's mission statement and company introduction.

6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Reference no: EM13731621

Questions Cloud

Provide some examples in business or daily life : Provide some examples in business or daily life in which a controlled process is erroneously adjusted and an out-of-control process is ignored.
Determine critical depth and what are froude number : Determine normal depth, determine critical depth and what are Froude number and flow regime - Calculate critical depth, Froude number and draw specific energy curve. If raise hump by 0.07 how depth of water changes upstream.
Why do you think google has a free-rein style of leadership : Leadership is a dynamic and complex skill that can be separated into L-three categories: autocratic democratic and free-rein. Why do you think Google has a free-rein style of leadership
What is the workstation cycle time required to produce units : Some tasks and the order in which they must be performed according to their assembly requirements are shown in the following table. These are to be combined into worksta­tions to create an assembly line. The assembly line operates 7 1/2 hours per ..
Assemble a marketing strategy for your product : Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response
Aspects of an applicant : Selecting the right person for an open position requires an analysis of all of the aspects of an applicant, including his or her past experience (knowledge, skills, and education), his or her application and resume, and the interview responses.
Analysis and estimation of travel demand : Analysis & Estimation of Travel Demand, Critically examine the attached UNL survey that was conducted a few years ago to collect information from drivers in five NE cities regarding roundabout operations
Analysis of all of the aspects of an applicant : Selecting the right person for an open position requires an analysis of all of the aspects of an applicant, including his or her past experience (knowledge, skills, and education), his or her application and resume, and the interview responses.
Current method of funding for highways : In 200 - 250 words assess the current method of funding for highways. In addition, include your opinion of fairness as it relates to the trucking industry.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd