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Aspects relating to consumer behaviour

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Reference no: EM132991944

Please use any company of your choice (good examples are usually multinational companies as there is a lot of information available to gather ie websites) as an example case study. Discuss how theories and principles of ANY 3 of the following aspects relating to consumer behaviour, may influence the company's strategy:

  • Perception
  • Learning
  • Culture
  • Social Influence
  • Attitudes

Reference no: EM132991944

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