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Aspects of brand establish its brand equity

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1. Identify a specific brand that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity?

2. Identify a product for which packaging adds value and describe how that value is added for the consumer. Identify a second brand for which the organization uses primary packaging to distinguish the brand at the point of purchase, and describe how the package contributes to the branding. Finally, identify a pure service brand and describe how that service is "packaged".

Reference no: EM132456270

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