Reference no: EM131089057

Prepare a Paper in a Microsoft Word document using APA 6th Edition guidelines. The Paper must include a title page, an introduction, the body, summary and conclusion paragraph(s), and a reference page that provides an overview of knowledge management. The template provided for the Course Paper will assist you in ensuring that you are meeting APA paper guidelines. Your goal in this project is to synthesize all your resources learned and demonstrate your knowledge by addressing, discussing, comparing, contrasting, interpreting, and distinguishing a chosen aspect of knowledge management or organizational learning in your paper.

1. Some marketers feel that the image of the particular channel in which they sell their products does not matter--all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images--such as a retail store--can be critical and must be consistent with the image of the product.

2. Take a position: Channel images do not really affect the brand images of the products they sell that much versus Channel images must be consistent with the brand image.

3. Submit in essay form (3-5 double-spaced pages).