As an aside and not as part of the assignment you may wish

Assignment Help Marketing Management
Reference no: EM13392260

Reflect on the readings for this module as well as those from previous modules when you consider this module’s discussion question. In your response, take into account the time constraints on modern businesses in terms of time to market and demand for innovation. As an aside, and not as part of the assignment, you may wish to consider how your answers would or would not change if you were considering a craftsmen-type or vertically-integrated business.

Based on the above information and on your reflection of the readings for the course, respond to the following:

1.If continuous improvement is the key to remain competitive, then why do firms codify so many processes into enterprise resource planning (ERP) systems?

2.Present your personal perspective on how to reduce and overcome the risk of innovation limitation imposed by the use of ERP systems.

3.If you were an ERP vendor, what would your perspective be to show future and current customers that the use of an ERP system is not a limiting factor to innovation in their companies? What would be your arguments to support this point of view?

Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.

Reference no: EM13392260

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