As a newly promoted vice president your ceo has invited you

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As a newly promoted Vice President, your CEO has invited you to participate in this year's upcoming Strategic planning session. You know that this will be high-level type planning you have done in the past. To prepare for this, you have done research and noted the genetics strategies model (cost leadership, differentiation, and focus) in a lot of strategic-planning literature.

Using the generic strategic model. complete the following requirements:

1. Identify and describe 3 retail firms.

2. Note which of the 3 broad strategies each firm have chosen. (Low cost producer, niche supplier, or differentiation strategy)

3. Identify at least 2 specific tactics that each of the three employ to support your opinion of their method of competing.

4. Do the tactics you cited seem to be working? On what evidence can you base your answer?

Reference no: EM13383189

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