User Account

All Pages

As a marketing researcher working for the mcdonaldscopy

Assignment Help Marketing Management
Reference no: EM13474577

Scenario:

As a marketing researcher working for the McDonalds© Corporation, you are tasked with performing secondary marketing research to inform a brief proposal that introduces a new product concept that can be added to the menu. Preparation for executing this task will mean that you conduct secondary marketing research to learn the types of food that McDonald's does and does not carry.

Do some brainstorming. Given your knowledge of what McDonald's currently offers and your knowledge of other foods that they COULD be carrying, think up two or three possible products that you believe would be a possible good addition to the McDonald's menu.

Additional Assignment Requirements:

Write a 2-3 page persuasive essay in APA Style format. Be sure to use complete sentences, and provide specific examples when applicable. Please, check for correct spelling, grammar, punctuation, mechanics, and language usage.

Include the following information in the essay:

A. Provide two or three initial ideas for new products that McDonald's can include on the menu.

B. Find two articles or other references on the Internet from credible sources that provide some information on whether the product might be successful. For instance, if you decide that McDonald's should offer French cuisine on their menu, you would try to find an article that provides information on how US consumers have increased their consumption of French cuisine over the past three years.

C. For each article: Provide a brief explanation of how each supports one or all of the possible products you have selected for candidates to be placed on McDonald's current menu.

D. Provide a very brief summary of the two articles you found. The summary should be approximately one paragraph for each article.

Reference no: EM13474577

Questions Cloud

Shakespeares macbeth is often considered one of literatures : shakespeares macbeth is often considered one of literatures greatest tragedies and is said to reveal much about human
Make at least two recommendations for how the company could : 1. make at least two recommendations for how the company could modify its organizational culture to better enhance
The assignment is to write the essay approximately 4 pages : your assignment is to write an essay approximately 4 pages that analyzes one of the christological heresies of the
In research writing what exactly do we mean by argument do : in research writing what exactly do we mean by argument? do we mean taking an extreme position and standing our ground
As a marketing researcher working for the mcdonaldscopy : scenarioas a marketing researcher working for the mcdonaldscopy corporation you are tasked with performing secondary
In addition to the content page required a title page is to : submit one to two pages with a listing in proper apa format of the following1. at least tennbsp peer-reviewed journal
Examine the symbolic purpose of the naked blonde in battle : analyze the symbolic purpose of the naked blonde in battle royal by ellison. consider her purpose in the text and how
Analyze the concepts of leadership versus management by : examine the concepts of leadership versus management. using a minimum of three scholarly sources not including the
Is microfinancing a funding option worth considering which : is microfinancing a funding option worth considering?which two parts of a typical business plan submitted to venture

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd