Reference no: EM132169679

Esteban is the newly hired Director of Institutional Research at a large, public university with a relatively new president. The president has articulated a culture of making “data-based decisions” in a climate of decreased state funding, flat or decreasing enrollment, and increasingly scarce resources. She has commenced a formal “program review” process whereby all academic programs must demonstrate their efficiency, viability, and relevance, in addition to crafting a plan for future growth in enrollment and credit hours. Estaban’s office is appropriately, substantively, intimately involved in this process—providing extensive data and information to dozens of academic units—a process that been neither easy nor without discontent as programs, deans, and faculty members are confronted with information and realities they may not have wanted to address. Not surprisingly, some groups are either more open-minded to this data or are better able to understand it. The president has put Esteban in charge of crafting the final report and wants him to accompany her in all the final, information-sharing meetings. Effective communication of the findings falls in large part upon Esteban. Finally, to complicate matters, the data and findings do not reinforce or support some of the president’s desired outcomes, putting Esteban in a precarious position.

1) How can or should Esteban vary his presentation of data and overall message to diverse sets of faculty and staff groups?