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Articulate and understand kpi

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Reference no: EM131930392

1. Before evaluating any web campaign or project it is essential to articulate and understand your KPI's. What are they? Explain why are they so important and provide 2 examples.

2.  In any Marketing role, it is important to know not only the definition of terms, but also why they are important to a business. From the following list of reported metrics found in a web analytics tool (eg. SiteCatalyst, Google Analytics), define them and explain why they are valuable for a Marketer to monitor.

a) Referral source report

b) Mobile device type report

c) Landing page

d) Bounce rate

e) Entry page and Exit page

BONUS: Seasonality of visits

3. As it relates to an A/B test:

a) Explain the steps involved in an A/B test.

b) As a Marketer working with a Graphic Designer, you both disagree on which image to use for an ad. How can you use an A/B test to resolve your disagreement.

Reference no: EM131930392

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