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Articles that pertain to marketing service

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Reference no: EM132403872

Individually, students will read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment.
The 5 articles should be academic, peer-reviewed articles from trustworthy publications. Additionally, none of the articles used should be older than 5 years. Be sure that you synthesize the articles into a report and not just summarize each article.

Reference no: EM132403872

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