Article-the age of continuous connection

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Reference no: EM133233734

Assignment:

Read Case: Social Commerce: How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce And The Age of Continuous Connection, by Nicolaj Siggelkow and Christian Terwiesch. And The Problem with Legacy Ecosystems, by Maxwell Wessel, Aaron Levie, and Robert Siegel.

1. Does Pinduoduo's strategy correspond to any of the four connected strategies identified in the article: The Age of Continuous Connection? If so, which one, and why? If not, why not?

2. Use the ideas presented in the 'The Problem with Legacy Ecosystems' article to discuss the challenges Facebook may face if it tries to move more toward social commerce.

3. Do you think a new or existing New Zealand-based digital platform could adopt a social commerce approach? If so, explain (as specifically as you can) who could do it and why you think it would be feasible. If not, explain why not.

Reference no: EM133233734

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