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Assignment:
Customer Value is defined by the textbook as the difference between the benefits that a customer sees from a marketing offering and the costs of obtaining the same benefits. We tend to be the "target market" for items that we value more than most. For these products/services of value we tend to see the marketing offering as more closely aligned to our needs and therefore spend either more dollars per sale and/or in total than the average customer.
Using the terms "customer value," "price," and "customer satisfaction," please write reflection journal article explaining two products that you value?
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