Article-retailer has recently done to try to increase sales

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Assignment:

Read the Forbes article about what the retailer J.Crew has recently done to try to increase sales and make the brand cool again among millennials and Gen Z customers. Go onto JCrew.com and check out the women and men fashions for yourself and write a discussion post on whether this brand appeals to you. If you know this retailer well, has it succeeded in making the brand relevant and cool again for you as a Gen Z consumer.

J.Crew filed for bankruptcy as the preppy retailer succumbed to the Covid-19 fallout in 2020. Read what the company has done to try to revive the brand. Feel free to conduct online research. Cite your sources.

Reference no: EM133222602

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