Article relationship marketing in three dimensions

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Assignment:

Please provide a summary of the main premise of the article "Relationship Marketing in Three Dimensions" by M.J. Baker, E.A. Buttery, & E.M. Richter-Buttery. Why might it be better to consider "relationship marketing" as an additive element to the traditional "transaction marketing" rather than a replacement for it?

Reference no: EM133588440

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Article relationship marketing in three dimensions : Please provide a summary of the main premise of the article "Relationship Marketing in Three Dimensions" by M.J. Baker, E.A. Buttery, & E.M. Richter-Buttery.

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