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Article on brand extensions

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Reference no: EM133175685

Read the article on Brand Extensions, post on the discussion board on Lululemon & Beer!

One of the core growth strategies of many companies is to extend their brand into multiple platforms. Read the article below on Brand Extensions and what are some of the criteria that is required to be successful

Brand Extensions

The Brand LuluLemon in the past couple of summers has extended their brand into a beer: See picture below.

Was this a good idea or not. Post and reply on the discussion board three reasons why or why not this was a good idea for the brand!

Reference no: EM133175685

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