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Assignment:
1. Read the article "Plant-based brand Just Egg is running an ad declaring 'Plants don't get the flu' as chicken egg shortage continues. Identify their marketing objectives. If you had to make a communication budget, what would you recommend? 2. Reading chapter 5 In the article of "Persuasive advertisement: What It Is & How to Do It [+Examples]" discuss the factors influencing the impact of marketing communications elaborating using Pepsi and Heinz advertisements as examples
3. Marketing communications is not just advertising and branding. Based on Word-of-mouth marketing: how to drive conversations and sales at the same time, the article critically discuss this statement.
4. Based on the discussion on sources, messaging, and channeling, reflect on the video "How Apple and Nike have branded your brain your Brain on Money Big Think."
5. In the article "Gillette Marketing strategy of product innovation". Discuss the brand marketing communication strategy.
Visit the new WW website and read these articles from CNN Business and Fast Company. Identify and describe the external forces (i.e., societal norms/values, con
Choose a company (it cannot be your portfolio project company). Make sure to choose a company that you are familiar with and one that you have not used for other modules in the course.
Definition of Marketing mix came from Neil Borden.Marketing mix for a product and Service.Explain the marketing mix for a product consists of 4P's
In the notes sections of the slides, you must develop a detailed dialogue of what you would say if you were to give your presentation live.
Before you do that, Andy wants you to develop product policies and create a measure of customer satisfaction that will help you exert some control over the formulated marketing strategy.
Suggest at least two (2) challenges you foresee in using MS Project in this course. Describe why it is important to use a tool like MS Project instead of using other tools (e.g., MS Word, MS Excel) to manage and track your schedule.
Discuss the differences and relationships between a business-level strategy and a corporate-level strategy.
Compare and contrast the four primary functions of a DC: accumulation, sortation, allocation, and assortment. Accumulation refers to the receipt and collection
Question: In light of the concept of fair trade, in regards to our ethical and social responsibility to consumers:
Describe what Ford needs to do to make sure it is sensitive to changes in the cultural environment of a country - Discuss three other marketing environmental
Find a similar news story, video, photo, or feature that challenges common notions of disabilities. Please share the link in your post. Or perhaps you'd like to share a story about someone you personally know. In a sentence or two, summarize why y..
You operate a small hardware store with emphasis on manufacturer brands and have barely been breaking even. Evaluate the proposal of a large wholesaler.
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