Reference no: EM133240646

Assignment:

• Carefully read the article "Doing capitalism differently-one backpack at a time"
• Organize paper as described below
• Respond to the following
  • Describe the target market segmentation for Cotopaxi, broken down by (1) geographic, (2) demographic, (3) behavioral, and (4) psychographic descriptions
  • What factors are most likely to make consumers brand loyal to Cotopaxi?
  • What are the managerial implications from this case that could be applied to other similar businesses?

Your paper should follow the structure as outlined below:

• Case Background - Describe the case facts and background. This should include information about the organization; however, do not simply duplicate what is in the case itself. As things change quickly in business, you may wish to check the current status of the organization and briefly discuss the most current information
• Key Issues - What is the key marketing issue in the case? Explain how this case relates to what we are covering in the course
• Answer Questions - For these short case study assignments, give detailed responses citing research to support your thoughts. Fully explain your responses in detail
• Conclusion - Briefly restate the case, issues, and your responses
• Appendix - Include additional tables, charts, graphs, etc. if needed to explain your recommendations