Reference no: EM131246568
Article Critique
Instructions:
Students are required to access, through library resources, Marketing Myopia*, an article written in 1960 by Theodore Levitt and published in the Harvard Business Review.
*Note: For access to the article, click the Online Library icon at the top of the page. Go to EBSCO, and search for "Marketing Myopia" and "Theodore Levitt."
Once you have accessed the article, read, reread and consider the ideas advanced by the author. Do you agree? Disagree? Are his ideas relevant today? What are the strengths and weaknesses of his arguments? The goal of this assignment is to have you critically assess the ideas advanced by the author using your own knowledge and experience to justify your position.
- This assignment is due Unit 3 of the course. (0 points if submitted after posted end date without permission).
- Clarity of argument and focused, concise presentation are key to this assignment which has a maximum length of 2 double spaced typewritten pages.
- Critiques should draw on materials from the assigned readings and discussion materials as well as external materials, past learnings and experiences.
- All materials must be referenced using APA style. Efforts to reference academic references located through library sources is encouraged.
- The critique should address the main themes put forward by the author of the article providing a critical analysis of the hypothesis and the data used to support it.
- The critique should have an introductory paragraph briefly summarizing the article and a concluding paragraph briefly summarizing the student's position on the value/accuracy/relevance of the article.
- The report should also be free of spelling errors, be grammatically correct, written in full-sentences and contain full words (no shorthand, emoticons, etc., etc.).
- This page will close and will not allow further submissions after this Late Submission period has expired.
- In the event of an emergency situation preventing you from submitting within this time frame, special permission must be obtained from your instructor. Documentation substantiating emergency is required. In such a circumstance, if the extension is granted, the professor will reopen the submission function for you on an individual basis.
- Please do not email your submissions to your professor, either before or after the due date; all coursework should be submitted through the online course (Moodle).
Attachment:- MARKETING MYOPIA.pdf
President barack obama argued
: In a speech in late 2011, President Barack Obama argued that: "Probably the single greatest cause of the financial crisis and this brutal recession has been the housing bubble that burst four years ago. Discuss in 500 words " What did president mea..
|
What is the probability of being denied employment
: What is the probability that you will successfully evade the truth during the polygraph test, secure an offer from the company and become its most dishonest employee ever because the polygraph judged you a truth-teller when, in fact, you are a lia..
|
Explain what is meant by market equilibrium
: a) Explain what is meant by market equilibrium. b) What happens when the price is too high and when the price is too low? c) What market forces bring change?
|
What it might mean in your current work environment
: In the written lecture, it is stated, "To grow within the organization, one should be open to working on projects." Why do you believe this is vital, and consider what it might mean in your current work environment
|
Article critique - marketing myopia
: consider the ideas advanced by the author. Do you agree? Disagree? Are his ideas relevant today? What are the strengths and weaknesses of his arguments? Critically assess the ideas advanced by the author using your own knowledge
|
Are there any strictly dominated strategies
: Find the unique mixed-strategy Nash equilibrium. (Hint: you can use your answer to (b) to make things easier.)
|
Draw the best-response function of each player
: Find the Nash equilibrium of this game. What kind of game does this game remind you of?
|
What relationship is there between doing good and being good
: In a well-developed essay, provide an argument which addresses for the following questions: What relationship, if any, is there between "doing good" and "being good"? Would it be possible for a person to be perfectly good and yet cause harm to innoce..
|
Model this as a normal-form game
: What is the Nash (Cournot) equilibrium of the game in which firms choose their quantities simultaneously?
|