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Question: According to an article "Competing on Analytics,' by Tom Davenport which talks about a blend of the right focus, the right culture, the right people, and the right technology.
Discuss on these aspects in relation to Nike, Inc.
Does Nike, Inc. have:
the right focusthe right culturethe right peopleand the right technologyto pursue (or embark upon a path of) analytics?
If yes, explain how. If no, which aspects are lacking and why?
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Construct a diagram that clearly outlines the elements of the TORA model that are applicable to this situation. You can use boxes and arrows.
What are some ways that your favorite brands create value for you as a customer? How do you think marketing plays a role in your experience?
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