Article-a us business publication

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Reference no: EM133296431

Assignment:

1. A recent article in a US business publication reported the following: "Professional basketball star Desmond Bane has signed a partnership with Naturade, the brand known for its plant-based protein powders and shakes announced today." Which of the following statements related to this information is not true?

a. The association between Desmond Bane and Naturade is an example of sports celebrity endorsement.

b. The pairing of Desmond Bane with Naturade is based on principles from the learning theory of classical conditioning.

c. In this association, Desmond Bane is the unconditioned stimulus and Naturade is the conditioned stimulus.

d. In this association, Desmond Bane is the conditioned stimulus and Naturade is the unconditioned stimulus.

e. If this association is effective, consumers will come to associate Naturade with Desmond Bane after repeated exposures to the pairing.

2. Sports equipment manufacturer Peloton is releasing a new line of treadmills. It wants to use ideas from observational learning theory in marketing the new products. Which of the following would not be a strategic marketing action that it would use?

a. Use ads on television that show consumers having fun using the treadmills

b. Use a sales rep at gyms to show consumers how to use the product

c. upload videos to show the benefits of using the treadmills

d. loyalty program to reward consumers for multiple purchase of the treadmills

e. All of the above strategic marketing actions would relate to observational learning.

3. Consumer purchases are likely to be influenced by personality factors, and marketers try to incorporate human traits in their messages. To what personality trait would this headline from a recent ad be appealing? "Show that you care. Give to the Red Cross today."

a. status

b. need for freedom

c. self-assurance

d. snobbery

e. sense of humanitarianism

4. Ben and Barbara have a positive attitude toward Nova Hiking Gear, because the Nova hiking boots they bought have proven to be very durable and to provide good support during long hikes. Ben and Barbara formed this attitude based on the boots' ________.

a. ego-defensive function

b. utilitarian function

c. value-expressive function

d. knowledge function

e. intention function

5. Sue enrolled in a language program at The University of Toledo, because she wanted OTHERS to see her as someone who is interested in other peoples and cultures. Sue was working on her ___.

a. real self-image

b. ideal self-image

c. ideal social self-image

d. real social self-image

e. ideal makeup

6. Which type of reinforcement schedule is best illustrated by the following: Applebee's, an American restaurant, is running a promotion in which it rewards customers with a free meal after every ten visits to the restaurant by these customers?

a. Continuous reinforcement

b. Variable response

c. Fixed interval

d. Fixed response

e. Variable interval

7. As part of a recent pairing of loyalty programs between Starbucks and Delta Air Lines, every time consumers spend $1 at Starbucks, they will earn 1 mile on their Delta SkyMiles account. This kind of reinforcement schedule is best classified as a _____ schedule.

a. continuous reinforcement

b. variable response

c. fixed interval

d. fixed response

e. variable interval

8. Based on Maslow's hierarchy of needs, savings accounts, insurance policies, and retirement investments are all means by which individuals satisfy the need for ________.

a. self-actualization

b. self-esteem

c. safety and security

d. social acceptance

e. self-fulfillment

9. Lancôme, the French perfume and fragrance marketer, uses the slogan 'La vie est belle' in ads to an American audience. Based on the components of the communication model, problems with ___ may occur among members of the audience, who may not understand the slogan.

a. Translating the slogan

b. Encoding the message

c. Decoding the message

d. Rejecting the message

e. Determining the source of the message

10. Hannah is a social media influencer who has just under 1 million followers and is used by a national brand to promote its health-care products because her posts drive 5%-25% per cent engagement per post. Hannah would be classified as a ____.

a. mega-influencer

b. micro-influencer

c. earned social media influencer

d. macro-influencer

e. blogger

Reference no: EM133296431

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