Reference no: EM133602265
Question: As Communications Manager for Quaker Oats, owned by PepsiCo. You learn that someone complained about finding an earwig in their oatmeal packet*, and they posted a photo on Twitter, poking fun at the incident and tagging Quaker, saying "your move." Your Social Media Manager panicked and replied "That's definitely not an earwig! Sometimes our oats have different sizes and shapes. Thanks for the laugh!"
Well, the original poster (OP) insists it is an earwig, and now accuses Quaker of gaslighting them when it could have been an easy fix. They say they're organizing a protest/boycott out front of Quaker headquarters for October 9.
You step in to support your social media manager and plan a series of business communications to address the growing issue, including: An email to notify your superior, the VP of Stakeholder Relations and External Affairs, and also to arrange a meeting to discuss the issue further. Then, you plan to make a memo to notify employees about the planned protest.
Solution must include:
Business email to notify superior.
Memo for employees to make them aware of the protest.
A PAIBOC writing plan to justifying your position