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Ethical issues may arise Most retailers face intense competitive pressure. The desperation that comes with such pressure has pushed some retailers toward questionable marketing practices. Critics argue, for example, that retailers too often advertise special sale items to bring price-sensitive shoppers into the store or to a website but then don’t stock enough to meet demand. Other retailers are criticized for pushing consumers to trade up to more expensive items. What is ethical and unethical in situations like these, however, is subject to debate. Retailers can’t always anticipate demand perfectly, and deliveries may not arrive on time. Similarly, trading up may be a sensible part of a strategy—if it’s done honestly. Retailers are gathering and using information to offer customers a more personalized shopping experience, which appears consistent with the marketing concept. But is it ethical to monitor customers’ shopping behavior without their knowledge? Do retailers need customers’ permission? Does it depend on how this information is used? The marketing concept should guide firms away from unethical treatment of customers. However, a retailer on the edge of going out of business may lose perspective on the need to satisfy customers in both the short and the long term. Agree? Explain?
Effective qualitative interviews usually require that the researcher: adhere to set of questions determined in advance. Maintain an informal, friendly atmosphere. Remain as objective and detached as possible.
Determining importance is not always easy. What may be important to you may not be a concern to others. Importance, other than what the media feel is important, deals with how the issue impacts the particular field. For example, disruptive technology..
Is competitive success attained through people strategies?
What process types is Unilever expert in? What other process types might it also use?
What is Lean and Six Sigma? How do companies use Lean & Six Sigma philosophies to manage business and manufacturing processes? How does the JIT Inventory concept enable this process management?
what steps have mangers at XeroX taken to effectively manage diversity? what are the consequences of these initlaives?
As a firm from Liberal Market Economy, what problems do you think Anheuser-Busch and SABMiller can anticipate in the areas of corporate governance and inter-firm relations in China?
A laboratory periodically conducts a review of its test results to verify their accuracy. Each day 100 tests are selected randomly and then re-tested using a more sophisticated but expensive procedure, and the results are documented.
According to the cost allocation procedures discussed on the Help screens for the Private label Sales Report and the Marketing and Admin Report, which one of the following is NOT included a part of a company’s' production costs for private-label foot..
A skilled worker, believed to be on a 90% Learning Curve, produced for the first unit of the item no X235 in 75 minutes. According to your calculations, the same worker should be able to produce the unit # 12 of X235 in approximately:
What is the "relative" wage rate (in $) of operating Zooland, after taking productivity differences into account?
Mikey W. Smitty, an emerging rapper, is getting ready to cut his first CD, called “Western Rap.” The cost of recording the CD is $5000 but copies are $5 apiece. If the CDs can be sold for $15 each, how many CDs must be sold to break even? What is the..
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