Arise in implementing organizational change program

Assignment Help Operation Management

Reference no: EM131791701

1. The problem most likely to arise in implementing an organizational change program is:

a. inadequate support by top management.

b. human resistance to change.

c. lack of communicating information to all levels of the organization.

d. providing too many resources or too much support

2. In order for marketing plans and objectives to be developed and implemented successfully throughout the organization, marketing management should:

A) develop plans independently of other business units.

B) encourage a market orientation throughout all functional areas.

C) maintain a separation between corporate and functional plans.

D) expect all functional areas to concede to marketing plans.

E) None of the above.

Reference no: EM131791701

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