Arguments for and against behavioral targeting

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Behavioral targeting on the Internet involves tracking where people go online and then feeding them advertising information that's related to what they're looking for. Now, cable TV providers are also considering their own version of behavioral targeting. While proponents of this approach argue that it's a very efficient and convenient way for people to conduct information-search, others who are concerned about a potential invasion of privacy aren't so enthusiastic.

What are some other arguments for and against behavioral targeting? What's your opinion? Do you mind having marketers know what sites you visit or what TV shows and movies you watch in return for receiving more relevant information on products?

Reference no: EM131285344

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