Argument for standardized advertising

Assignment Help Operation Management

Reference no: EM132263523

1. When the planning horizon is long term (several years), it would be better to plan at the level of

a. specific end products

b. machine scheduling

c. aggregate output

2. Which of the following is NOT a mode of entry that firms can use to enter foreign markets?

a. Licensing

b. Franchising

c. Initial public offering

d. Turnkey operations

3. Which of the following is NOT an argument for standardized advertising?

a. Creative talent is scarce.

b. A message that works in one country could fail in another.

c. It has significant economic advantages.

d. Brand names are global.

4. Efficient _____ management reduces the amount of inventory in the system and increases inventory turnover.

a. human resource

b. marketing

c. supply-chain

d. production

5. Which of these would seriously violate the assumptions of an EOQ model?

a. one week lead time for replenishment

b. uncertain demand during lead time

c. supplier located at a distance

d. material needed is not a discrete item, but a fluid

6. What are the main factors that determine the proper jurisdiction of a civil case to be filed in court?

A. the nature of the crime, the amount of money in dispute, and the residence of the plaintiff

B. the nature of the complaint, the amount of money in dispute, and the residence of the defendant

C. the amount of money in dispute, the residence of the defendant, and the disposition of the judge

D. the license of the attorney, the nature of the complaint, and the residence of the plaintiff

Reference no: EM132263523

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