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Areas for the establishment of a hotel in istanbul

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Reference no: EM132867723

Discuss the following areas for the establishment of a hotel in Istanbul, Turkey. For example, Marriot Hotel, and the report must include the following:

-Target Consumers:  Who and where is the target customer, what is the target customer's profile, and the market segments.

-Market Trends: to include changes in demographics, changes in customer needs, a new sense of style or fashion, or other factors that may influence purchase behavior of the hotel market.

- Market Growth: Explain and discuss if he hotel market is growing, is it static, or is it shrinking and the size of the total market. Provide references.

Reference no: EM132867723

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