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Journal Problem
Read the assigned reading from the chapter. Then choose one of the questions below to answer. Answer the question you chose in a response that is a minimum of 1-2 paragraphs.
Be sure to explain your answers and give reasons for your views. You should cite the textbook and use brief quotations and summaries from the textbook in your response. Do NOT use any other sources besides the textbook.
• Socrates said to his jurors, "Are you not ashamed that, while you take care to acquire as much wealth as possible, with honor and glory as well, yet you take no care or thought for understanding truth, or for the best possible state of your soul?" Do you agree with this attitude? Why or why not?
Textbook: Lewis Vaughn's Philosophy Here and Now, 4th edition (p. 2),
How is Marriott segmenting the market for hotel services? Which of the three targeting strategies is Marriott using? Explain your answer.
Give examples of internal, external, and interface quality issues. (Examples of an interface are EMRs, information security, and use of new technologies)
How is the quality of news affected based on whether it is from a traditional or nontraditional journalist? Is it easy for the average consumer.
Application of a range of theoretical concepts and frameworks needs to be in evidence - cademic merits as well as in terms of quality of your report
Think of a product that failed. What were the reasons for the failure and what marketing research could have been completed that would
Develop a draft marketing budget - Write a report on the marketing budget and expenditure and Draft a word processed leder to the CEO
Your boss needs you to summarize the key elements of your marketing plan before she attends the next corporate board meeting.
If you were a shareholder who owned PepsiCo stock, what strategy would you want them to pursue? Would your preferences change if you were a medical provider/consumer health advocate? Please explain both your positions and state why they are the sa..
Purple cows are a highly effective basis for a new product upon which to base a new venture. It is possible for all new product ideas to be purple cows. Do they need to be? If not why not; if yes, how would you take a nonpurple cow and turn it ..
Issue BoxWhat should be the role of the board of directors?
Explain whether you use a push or pull promotional strategy, or a combination of both. Discuss the elements of your advertising message.
How significant is the choice of brand or outlet to the marketer of your chosen product? What might lead to customer satisfaction or dissatisfaction.
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