Are you interested in being a coconut bowl customer

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Reference no: EM133682703

Answer the following questions based on your learnings from this module and your secondary research:

1. Are you interested in being a Coconut Bowl customer? Explain.

2. Describe the main target market. Is there a secondary target market?

3. Describe a few ways that Coconut Bowls uses the Marketing Mix (Use the 4P's) product, price, place, and promotion)

4. How does Coconut Bowls differentiate themselves? What are they really selling (in addition to the coconut bowls)?

5. What is their value proposition to their target market?

6. Give an example of how Coconut Bowl uses sensory marketing.

7. Give an example of how Coconut Bowl uses emotions to engage consumers. An example may be the Instagram Campaign example (link above).

8. Share one of your favorite ways that Coconut Bowl engages customers by leveraging digital marketing (website, content, search, Digital Marketing Funnel, social media, etc.) to engage consumers.

9. Are there any ways that Coconut Bowls surprise and delight their customers?

10. Choose one of the four ANSOFF marketing strategies that you would recommend to Coconut Bowls. Explain why you think it is a good strategic approach for them. (Market Penetration Strategy, Market Development Strategy, Product Development Strategy or Diversification Strategy.

11. Pick a brand principle that you would emphasize to the Coconut Bowl team. Why?

Reference no: EM133682703

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