Are you going to purchase pet insurance

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Reference no: EM133184252

SUBJECT/ TOPIC: MKM 113 CONSUMER BEHAVIOR

You recently adopted a dog and was faced with the decision to avail pet insurance. Since you do not have any background on your fur baby such as health conditions and family history, there is no way to know whether something may happen in the future at your expense. This has made the decision process even more difficult. You could save money if you will not purchase the pet insurance, however if not, you might possibly spend a ridiculous amount of money more than the worth of the pet insurance. Are you going to purchase pet insurance or not? Why or why not? Support your answer by relating your decision in the Prospect Theory.

Please include/provide drawing or diagram should there be any.

Reference no: EM133184252

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