Reference no: EM131452325

Assignment

Complate the following questions Q6, Q7 c, Q 12 a,b,c,d, Q13

Question Six

You have received an e-mail from Edward Shands (see Appendix B). As per Edward's request, you will need to develop a market research plan.To help structure your response, a template has been provided for you below. If you decide to use your own template, your market research plan must include the following: The Project Plan template must be completed. The Project scope will help with this along with the ebook.

• Market research plan approval signatures
• Business need
• Marketing plan overview
• Critical assumptions
• Deliverables
• Objectives
• Market research plans
• Work breakdown structure
• Timelines
• Budget
• Control plan
• Communications plan

7c After your initial planning and communication, Edward has indicated that he may need to see the results of your research by the next board meeting in 10 days. If this were to happen how would this affect your market research plan? Minimum 50 words. Read through ebook but this question is asking what are the consequences of moving the time line forward? How will it affect your data?

Question 12

Before you can implement the plan, you will need to conduct one last review before sending it to Edward and Richard for final approval. To do this, answer the following questions.

12a On a scale of 1-10, how easy will it be to implement your market research plan? (1 being easy, 10 being hard)Be sure to explain your answer. Here tell me why it would be easy or hard to implement. Eg Research used

Hint: consider your estimated resources and timelines

12b Are you comfortable with the quality and credibility of the data methodology you proposed? Why?

12c In hindsight, what other means could you have used to obtain similar results? (Hint: choose a data gathering method that hasn't been mentioned in question nine)

12d Based on all the information obtained should the market research plan be recommended? Explain your answer. Yes or No and why?

Question 13

Now that you have completed your final review, it is now time to get the market research plan approved and ready for implementation. Using the e-mail template below, write an e-mail to relevant personnel requesting their approval of your plan.

Attachment:- Attachments.rar