Are we really moving from market-driven to market-driving

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Reference no: EM133652728

Questions

1. Are we really moving from market-driven to market-driving? Using examples to support your arguments.

2. Your business plan is always wrong", by Tim Berry, Founder and CEO Palo Alto Software Inc.

3. What are the implications of this saying for market research and market sensing? Using examples to support your arguments.

Corporate] citizenship activities are no longer corporate "do goodism" but the price of admission to the twenty-first century" (Altman, 1998). What do you think of this statement? Explain your viewpoints with relevant evidence.

Reference no: EM133652728

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