Reference no: EM133296393

Assignment:

Porter (2008) suggests that we look at competition too narrowly. He suggests that not only does a firm compete with its direct rivals, but it also competes with its customers, suppliers, substitutes and even potential entrants that may not yet exist. In contrast, Brandenburger & Nalebuff (1995) suggest that we think about competition too much and not enough about shared interests and potential collaboration. They suggest that analysing the interests of the different actors in the market can help us identify what shared interests we have with other actors, which helps us strategize better. Apple and Xiaomi are often seen as competitors to Samsung.

Address the barriers for customers switching from Apple to Samsung and vice versa and the barriers for customers switching from Xiaomi to Samsung and vice versa. Are they competing over things other than customers' money? If so, what? It is important to justify your response carefully.