Are the two campaigns equally attractive to customers

Reference no: EM13180093

A bank wants to get new customers for their credit card. They try two different approaches in their marketing campaign. The first promises a "cash back" reward; the second promises low interest rates. A sample of 500 people is mailed the first brochure; of these, 100 get the credit card. A separate sample of 500 people is mailed the second brochure; 125 get the credit card. Are the two campaigns equally attractive to customers? Find the test statistic.

Reference no: EM13180093

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