Are the news reports of faked reviews affecting

Reference no: EM13288988

Many consumers use online or social media reviews of products to help them make a decision what to buy, whether they buy online or in a store. Recently news reports surfaced that up to 30% of these reviews are faked. In some cases people are paid by companies to post favorable reviews. How important are these reviews to you? Are the news reports of faked reviews affecting how you decide which product to buy?

Reference no: EM13288988

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