Reference no: EM132863259

Sypnosis: Martin Blair is a first-time entrepreneur who draws on his experience in the food service industry to develop two different restaurant concepts almost simultaneously. In relating his experiences, he reveals several important characteristics of the thoughtful entrepreneur, ranging from securing financing to building out physical spaces. Both restaurants are successful, and now Blair wants to grow the business. He must decide whether to grow one or both of the concepts and whether to use franchising as a growth strategy for either, or potentially, both. He must consider the pros and cons of franchising which apply differently to each of his restaurant brands. In order to understand some of the challenges facing Blair, please also research the factors affecting franchise decisions in the restaurant industry.

Questions

-Are the incentives of a franchisor and franchisee aligned?

-What are the various effects of the choices for obtaining revenues to the franchisor?

-What are the most important selection criteria for franchisees? What would it take to draw up a franchise disclosure statement?

-What principal strategic issues must Blair address in managing expansion?

-Should growth be slow or fast?

-What are the demands of growth?References
Stevenson, Howard H., and Michael J. Roberts. "Martin Blair (Brief Case)." Harvard Business School Teaching Note 914-522, November 2013.