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Ford: The Market Research Problem
Question 1. Can different demographic variables separate out "Ka Choosers" and "Ka Non-choosers"?
Question 2. Do "Ka Choosers" and "Ka Non-Choosers"perceive the small car market in the same way or are there differences? If there are differences, z&t are possible cxplanahons for them?
Question 3. Are the distinct attitudinal segments? If so, how are these segments different and how well can they separate between "Ka Choosers" and "Ka Non-Chooses"?
Question 4. What are potential problems with the data that could limit the applicability of the stahstical results?
Attachment:- The Market Research Problem- Data Analytics.rar
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