Reference no: EM133414180

Case Study: Social Media and Paid Media ties into the Communication Plan Final Report, which you will be working on throughout the course.

Social media is an effective way to connect with your supporters, influencers and even journalists. Determining which social media platforms your campaign will be primarily utilizing will be key to crafting your final communications plan.

Paid advertising on social media platforms as well with traditional media (TV, radio, newspapers) will also be paramount. Therefore, it is important for you to identify which social media platforms as well as legacy media outlets your campaign will be spending financial resources on to effectively spread your candidate's message across the state.

Questions: You should also address the following:

• Are Kentucky residents active on social media, if so what types?
• Which social media platforms is your party's base voters most active on in Kentucky? Please rank them in terms of importance to your party's base, and limit yourself to the top five platforms. This will be slightly different for Democrats and Republicans.
• Which social media platforms are best to connect with independent/swing voters in Kentucky? Please rank them in terms of importance to independent/swing voters, and limit yourself to the top three platforms.
• On which social media platforms will your candidate spend more time and resources in Kentucky to connect with voters? Please rank them in terms of importance to your campaign and tell us the rationale behind your decision.
• On which social media platforms will your campaign be advertising? Please rank them in terms of importance to your campaign, and tell us the rationale behind your decision. Remember, your campaign doesn't have unlimited financial