Are hispanic and latin consumers different

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Reference no: EM132277169

1) Who is a Hispanic consumer?

2) Who is a Latin consumer?

3) Are Hispanic and Latin consumers different?

4) Do they acculturate similarly or differently in the U.S.?

5) What are the consequences of accepting that they are different but acculturate similarly?

– Consequences for Consumer Research

– Consequences for Marketing Practices

Reference no: EM132277169

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