Are global consumers spoiled and unrealistic

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Henry Ford once said somethng to the effect that the customer canhace any color Model T he wants, as long as it's black. How did the wolrd evolve from henry Ford's atittude toward customers to the modern attitude of customer driven quality?

Are global consumers spoiled and unrealistic in their expectations, or are they finnaly demanding their rights in the market place?

How has the worldwide demand fro quality driven the concept of innovation? How has innovation changed your life?

Reference no: EM1383694

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