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Are employees a valuable asset of the firm

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Develop a mission statement for the Company Starbucks and include the nights components. What's wrong with existing mission statement? " "To inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time". What components are missing?

1. Customers-Who are the firm's customers?

2. Products or services-What are the firm's major products or services?

3. Markets-Geographically, where does the firm compete?

4. Technology-Is the firm technologically current?

5. Survival, growth, and profitability-Is the firm committed to growth and financial soundness?

6. Philosophy-What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

7. Self-concept (distinctive competence)-What is the firm's major competitive advantage?

8. Public image-Is the firm responsive to social, community, and environmental concerns?

9. Employees-Are employees a valuable asset of the firm?

Reference no: EM132608212

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