Reference no: EM132608212
Develop a mission statement for the Company Starbucks and include the nights components. What's wrong with existing mission statement? " "To inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time". What components are missing?
1. Customers-Who are the firm's customers?
2. Products or services-What are the firm's major products or services?
3. Markets-Geographically, where does the firm compete?
4. Technology-Is the firm technologically current?
5. Survival, growth, and profitability-Is the firm committed to growth and financial soundness?
6. Philosophy-What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
7. Self-concept (distinctive competence)-What is the firm's major competitive advantage?
8. Public image-Is the firm responsive to social, community, and environmental concerns?
9. Employees-Are employees a valuable asset of the firm?