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Are dual business models sustainable

Assignment Help Operation Management
Reference no: EM132163729

One-Page Memo

What you need to do to complete this assignment:

1. Read Case: W16023-PDF-ENG, All Nippon Airways: Are Dual Business Models Sustainable?

2. Develop a one-page memo (500 words maximum, excluding the title, reference pages and appendices.) to answer these questions:

1) What challenges does ANA face in choosing the run two different business models? How should ANA overcome these challenges to ensure the sustainability of both its premium and low-cost airlines?

2) Going forward, should ANA discontinue its experimentation phase in the LCC market or should it continue to run dual business models, striving for future success? What would be the likely action plan and outcome for each scenario?

3) Review the rubric for the common requirements for one-page memos (posted under Course Documents in eLearning classroom) to make sure that you have completed those requirements too.

Attachment:- NipponAirways.rar

Reference no: EM132163729

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