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Are americans ready for healthy dark chocolate

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Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?case

Ques 1. Discuss the key challenges and marketing issues Andrea Torres must address at this time. Why do you feel these issues and challenges are key to the success of the new product line?

Ques 2. Evaluate the achievability of the company objectives for Montreaux USA. Identify the most salient aspects of the chocolate confectionery industry, globally and domestically, that bear on a new product introduction. Provide support for your conclusions.

Ques 3. After analyzing consumer attitudes, usage, motivations, and benefits of chocolate products to consumers, how viable are the recommended new product concepts? Should others be explored? Please explain.

Ques 4. Using the forecast model for the healthy dark chocolate product with fruit tested in the BASES II test in August 2012, what is your forecast of the demand for the chocolate product?

Ques 5. Evaluate the effectiveness and efficiency of the new product development process to this point. What, if anything would you change? Develop a comparative assessment of the research alternatives under consideration. Which one or which combination of research techniques would you recommend? Please explain.

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Reference no: EM13503745

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