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Review a local, small business and determine how they are using the 4Ps. In 2-3 pages, evaluate how effective their positioning is in relation to the 4Ps you outline. My 4Ps outline: Are the 4Ps no longer relevant? If they are, are they only relevant to certain industries, channels, or products? Which ones? Are the 4Cs able to replace the 4Ps in every business environment? I would say yes! A marketing plan doesn't have a base without the 4P's. How they are defined may have changed over the years but the essence of the marketing mix is still very much the building blocks of any good marketing plan. Yes, they are relevant in certain industries such as retail industry, and electronic industry. Certain channels such as personal selling, sales promotion, public relations, direct mail, trade fairs and exhibitions, advertising and sponsorship. Also certain products like computers, and phones. Yes, and no the 4Cs are and are not able to replace the 4Ps in every business environment. Certain businesses use the 4P model when they are planning a new venture, or evaluating an existing offer, to optimize the impact with your target market. The 4Cs, critically questioned on every marketing activity will guide in making marketing investments profitable, with focus on customers' acquisition and retention. The 4C's set an example on how most marketing department do or should aim to do.
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..
Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..
An analysis of the holding costs, including the appropriate annual holding cost rate.
Briefly explain Evolution and contributor of Operations management.
A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..
Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.
Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.
Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.
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