Appropriateness of using a simple random

Assignment Help Business Management
Reference no: EM131799928

You are designing a direct marketing campaign for an online clothing retailer. As part of your design, you quantify the expected response rates by ethnic group. Your definition of the term "ethnicity" follows that of the U.S. Census Bureau (e.g., Hispanic, Asian, African American, etc.). You want to test your campaign using 1,000 randomly selected households, but you want your sample to mimic the US population in terms of the proportion of different ethnicities (e.g., if Hispanics constitute about 12 percent of the US population, 12 percent of your sample should be Hispanic).

Assess the appropriateness of using a simple random sample as the test's sampling plan.

Evaluate other potential sampling plans, and describe why such other sampling plans might be more or less appropriate than using a simple random sample. Support your discussion with relevant examples, research, and rationale.

Reference no: EM131799928

Questions Cloud

Create a plan that organizes the physical and monetary needs : Create a plan that organizes the physical and monetary needs to accomplish the goal of 15% sales plan
Describes relationship management-social responsibility : Describes Relationship Management & Social Responsibility. Choose two different companies and explain briefly how two different companies
Define fast-food consumption patterns in the given states : A marketing researcher analyzing the fast-food industry noticed the following: The average amount spent at a fast-food restaurant in California was $3.30.
Identify the type of generic strategy option adopted by gf : Identify the type of generic strategy option adopted by GF when it launches the new Quality brand in the Mainland, using any appropriate strategy model.
Appropriateness of using a simple random : Assess the appropriateness of using a simple random sample as the test's sampling plan.
Prepare a summary journal entry in the general fund : Prepare a summary journal entry in the general fund general journal to record the issuance of purchase orders during fiscal year
Company needs a written strategic plan : Do you think a company needs a written strategic plan, or is strategy just something that you have to work on everyday because it changes so much?
What sample size should be used for a simple random sample : Assume that previous fast-food research has shown that 80 percent of the consumers like curly french fries. The researcher wishes to have a standard error.
Compute the npv for project : Compute the NPV for each project using Microsoft Excel NPV's function. Be sure to show your work. Which project should be pursued? Why?

Reviews

Write a Review

Business Management Questions & Answers

  New employees training and orientation1 what method or

new employees training and orientation1. what method or methods are used to train employees in your workplace or one

  What did you feel was speakers strongest skill use from list

Were there any skills from the list that your classmate overlooked? What did you feel was the speaker's strongest skill used from the list?

  Did tjx display a strategy in their response

MBA 635- Did TJX display a strategy in their response? Discuss how the timing of the response impacted stakeholders and the TJX corporate brand. Did TJX keep the needs of stakeholders a priority in their decision-making process in the case?

  Banking and the federal reserve

Money, Banking and the Federal Reserve (In-depth Analysis) APA style and references:

  Critical thinking to the decision-making process

Apply critical thinking to the decision-making process by discussing workplace examples that highlight each of the three different types of thinking you have examined in this paper.

  Define the three interrelated components

1. Read the article in the link above, and explain the highlights in 150 words. 2. List and define the three interrelated components of a systems approach - 150 words total of 300 words, APA reference.

  Statement analysis and operational analysis

What is the primary difference between financial statement analysis and operational analysis?

  Can you explain how to calculate deadweight loss

Can you explain how to calculate deadweight loss? Also, what is price discrimination - first, second and third?

  Draw an aggregate demand-aggregate supply

Draw an Aggregate Demand-Aggregate Supply graph and indicate the long-run equilibrium.

  Perception of customers that its products are unique

Through constant changes in packaging, it is trying to influence the perception of customers that its products are unique. Which of the following generic strategies is P&G using?

  Illustrate what facts and statistics would you need

Assuming this is literally true; explain how can it be explained? Illustrate what facts and/or statistics would you need to know to expose this misleading claim?

  Mgmt and organizational behaviorworkplace diversity

mgmt and organizational behaviorworkplace diversity diversity in the workplace manifests in various forms such as age

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd